About Me

My Background


I am primarily a Transformational/Performance Coach which means that I use a range of behavioural based tools and techniques to create long-lasting change with my clients.  

I am qualified in Cognitive Behavioural Therapy, Neurolinguistic Programming (Master Practitioner), Emotional Freedom Technique as well as Executive Coaching all of which I use to tailor my approach to each individual client.  One size does not fit all! 

Before setting up my own coaching and leadership development business, What Next Consultancy (UK) Ltd, in 2009, I spent 20 years as a Senior HR Professional in a range of different industries.  Since then, I have personally coached hundreds of clients with in excess of 8,000 attending my corporate training programmes.  

Therefore, it’s fair to say that one thing I know a lot about is people. 

Having coached and worked with that many individuals over the years, I would be worryingly unobservant had I not noticed unhelpful patterns in thinking and behaviour. As a result, I have developed a range of easy to use tools and techniques designed specifically to help clients manage their thoughts, control their emotions and supercharge their performance. 

My Clients

As I work predominately by helping people build long-lasting mental resilience, in recent years, my clientele has expanded from assisting those in senior business roles, e.g. Directors, Executives and CEOs to include sportspersons, in particular, endurance athletes.

My approach and strategies  lend themselves exceptionally well to creating mindset adjustments necessary to deliver at peak performance levels not only in business, but in any competitive environment. 


My Passions


Besides my day job, coaching and delivering training, I love to write.  Not only do I have popular personal development and athlete mindset blogs, but I have also written books based on my innovative coaching and training techniques. Visit my Books page for more information.   

My other passion (apart than holidaying as frequently as I can in the Caribbean!) is exercise. I train at least six days a week, gym, running and have recently taken up road cycling (which has been a real experience after 40 years of not being on a bike), which, thankfully I absolutely love!  

A favourite saying of mine, ‘Motion Creates Emotion’. Where our body goes, our emotions follow; therefore, healthy body = healthy mind.    

Get in Touch  

If you would like any information on any of the services I provide, or would like a free, no obligation conversation about how I can help you increase your performance whether that’s work, home or sport, please do not hesitate to contact me.  

Also follow me on social media for regular advice, top tips and techniques to help you live your best life.


Jo Banks,Coach, Author, Entrepreneur


Subscribe To Our Newsletter

Join our mailing list to receive the latest news and updates from our team.

You have Successfully Subscribed!